The Center for the Promotion and Study of the Vía de la Plata and Travel (CEVMO) is a new concept of a cultural center. The Cevmo is born linked to the enhancement of the Vía de la Plata, understood as a bundle of paths and resources, with the aim of its promotion, dissemination, study, and research: heritage, history, archaeology, art, transhumance (it is the Cañada Real), pilgrimage (Southern Way of St. James), environment, traveling landscape, tourism and ecotourism, leisure.